Client case study · Meta Ads
Generating consistent leads for a custom home builder.
How Duke Media Marketing helped Ahrenholtz Custom Homes build a steady flow of prospective home-building leads through targeted Meta advertising.
Before & after
From referral-only to a consistent lead channel.
Before DMM
Reaching the right home buyers
Ahrenholtz Custom Homes relied heavily on referrals and organic reach. They needed a reliable way to get in front of prospective custom-home clients in Northwest Arkansas.
-
Referral-dependent lead flow
-
Limited reach outside their existing network
-
No consistent paid lead-generation channel
After DMM
A consistent source of new leads
-
Paid lead generation channel Meta Ads created a dedicated path to prospective custom-home clients.
-
Expanded market reach Prospects beyond referrals and the existing network.
-
Consistent new opportunities Ongoing inquiries from paid advertising — not luck.
Our strategy
A targeted Meta Ads campaign built to generate leads.
Clear targeting, project-focused creative, and a simple path from interest to inquiry.
Targeting
Focused the campaign on prospective custom-home buyers within Ahrenholtz Custom Homes’ service area.
Creative & offer
Used project-focused creative and a clear call to action designed to turn interested homeowners into leads.
Lead generation
Created a simple path for prospects to submit their information so the team could follow up directly.
Creative
Example Meta lead generation creative.
Project-focused creative paired with a clear next step for interested homeowners.
Campaign results
Consistent lead generation at an efficient cost.
Measurable performance from a focused Meta Ads budget — not a massive spend.
With just $2,549.09 in total ad spend, the campaign generated 91 leads at an average cost of $28.01 per lead.
The campaign also drove 1,033 link clicks and reached more than 26,000 people — consistently putting Ahrenholtz Custom Homes in front of prospective customers.
The outcome
A consistent source of new opportunities.
Instead of relying only on referrals and organic reach, Ahrenholtz Custom Homes now has a paid advertising channel that keeps putting the business in front of prospective custom-home clients.
This campaign shows how a focused Meta Ads strategy can generate measurable lead flow for a high-ticket local service business — without requiring a massive advertising budget.
Ready to grow?
Want results like these for your business?
Let’s look at your current marketing, find where opportunities are being lost, and build a strategy designed around your goals.