CLIENT CASE STUDY

Generating Consistent Leads for a Custom Home Builder

How Duke Media Marketing helped Ahrenholtz Custom Homes build a consistent flow of prospective home-building leads through targeted Meta advertising.

BEFORE DMM

Reaching the Right Home Buyers

Ahrenholtz Custom Homes relied heavily on referrals and organic reach to generate new opportunities. They needed a consistent way to get in front of prospective custom-home clients in Northwest Arkansas.

  • Referral-dependent lead flow

  • Limited reach outside their existing network

  • No consistent paid lead-generation channel

AFTER DMM

A Consistent Source of New Leads

  • Paid Lead Generation Channel

    Meta Ads created a dedicated channel for reaching prospective custom-home clients.

  • Expanded Market Reach

    The business can now reach prospects beyond referrals and its existing network..

  • Consistent New Opportunities

    Paid advertising provides an ongoing source of new inquiries.

Our Strategy

A Targeted Meta Ads Campaign Built to Generate Leads

  • 01- TARGETING

    Focused the campaign on prospective custom-home buyers within Ahrenholtz Custom Homes' service area.

  • 02- CREATIVE & OFFER

    Used project-focused creative and a clear call to action designed to turn interested homeowners into leads.

  • 03- LEAD GENERATION

    Created a simple path for prospects to submit their information, allowing Ahrenholtz Custom Homes to follow up directly with interested homeowners

Example Meta Lead Generation Creative

CAMPAIGN RESULTS

Consistent Lead Generation at an Efficient Cost

91

Leads Generated

$28.01

Average Cost Per Lead

26,815

People Reached

97,943

Total Impressions

With just $2,549.09 in total ad spend, the campaign generated 91 leads for Ahrenholtz Custom Homes at an average cost of $28.01 per lead.

The campaign also generated 1,033 link clicks and reached more than 26,000 people while consistently putting Ahrenholtz Custom Homes in front of prospective customers.

THE OUTCOME

A Consistent Source of New Opportunities

Instead of relying only on referrals and organic reach, Ahrenholtz Custom Homes now has a paid advertising channel consistently putting the business in front of prospective custom-home clients.

The campaign demonstrates how a focused Meta Ads strategy can generate measurable lead flow for a high-ticket local service business without requiring a massive advertising budget.

READY TO GROW?

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