Client case study · Meta Ads
Generating consistent leads for a local service business.
How Duke Media Marketing helped T8 Lawn & Land Care reach more local property owners and build a steady flow of service leads through targeted Meta advertising.
Before & after
From word of mouth to a consistent local lead channel.
Before DMM
Reaching more local customers
T8 Lawn & Land Care needed a more consistent way to reach local property owners and generate new opportunities beyond referrals and organic reach.
-
Reliant on referrals and organic reach
-
Limited visibility with new local customers
-
No consistent paid lead-generation channel
After DMM
A consistent source of new leads
-
Paid lead generation channel Meta Ads reached local homeowners looking for lawn and land services.
-
Expanded market reach More people across the service area — and more services promoted.
-
Consistent new opportunities Ongoing inquiries instead of waiting on word of mouth.
Our strategy
A targeted Meta Ads campaign built to generate local service leads.
Local targeting, service-focused creative, and a simple path from interest to inquiry.
Targeting
Focused the campaign on homeowners and property owners within T8 Lawn & Land Care’s service area.
Creative & offer
Used service-focused creative to promote T8’s lawn, land care, and property services to local customers.
Lead generation
Created a simple way for interested prospects to request information so T8 could follow up directly.
Creative
Example Meta lead generation creative.
Service-focused creative designed to turn local interest into inquiries.
Campaign results
Consistent lead generation at an efficient cost.
Measurable performance from a focused Meta Ads budget — not a massive spend.
With $1,556.30 in total ad spend, the campaign generated 50 leads at an average cost of $31.13 per lead.
The campaign also drove 463 link clicks and reached 14,994 people — creating a consistent paid channel for putting T8 in front of potential local customers.
The outcome
A consistent source of local service leads.
Instead of relying primarily on referrals and organic reach, T8 Lawn & Land Care now has a paid advertising channel that keeps putting the business in front of potential local customers.
This campaign shows how a focused Meta Ads strategy can generate measurable lead flow for a local service business while keeping advertising costs manageable.
Ready to grow?
Want results like these for your business?
Let’s look at your current marketing, find where opportunities are being lost, and build a strategy designed around your goals.